WASHINGTON—On the eve of an historic technological
transition to digital television, the focus for the two federal agencies
managing the switch is on helping Americans who are at risk of losing their TV
signals.
The digital TV (DTV) transition began over
two decades ago as engineers set an ambitious technological goal: moving
broadcast television into the digital age. Efficient digital technology
would provide consumers with a better picture and sound and more channels,
while at the same time clearing valuable airwaves to meet the explosive demand
for advanced wireless services, including first-responder radio.
The transition also had a policy goal: to
make the switch with as little disruption to the public as possible.
That’s why the Federal Communications
Commission and the Commerce Department’s National Telecommunications and
Information Administration are intently focused on making sure as few people as
possible lose access to the valuable news, information and entertainment
programming they count on.
Just as the transition is an unprecedented
engineering feat, it also involves an unprecedented community outreach effort
by the agencies to households most affected by the transition.
Those households include low-income families,
senior citizens, minority and non-English speaking households and people with
disabilities.
“In any change this big, there are going to
be disruptions,” said FCC Acting Chairman Michael J. Copps. “We are
trying our best to provide people, especially those who are most at-risk, with
the help they need to make the switch as smoothly as possible. And
we’re going to keep offering it after June 12, so people should call us at
1-888-CALL-FCC.”
“The
nation’s DTV transition is a tremendous undertaking,” said NTIA Acting Administrator
Anna M. Gomez. “The overwhelming majority of Americans are prepared, but
despite our best efforts, some will lose television service tomorrow. Consumers
should know that even after June 12, they can still apply for coupons to help
them purchase TV converter boxes.”
Outreach and resources offered by the two
agencies include:
Distribution of 59 million $40 coupons
for TV converter boxes
Redemption of nearly 31 million coupons
Continued availability of TV converter
box coupons for consumers who apply up until
July 31, while supplies last, at
www.dtv2009.gov, 1-888-DTV-2009, and also by fax and mail
Establishment of over 600 walk-in
centers providing hands-on help
Assistance
for consumers who are deaf or hard-of-hearing through Communication
Services for the Deaf at 1-877-388-4968, 1-877-889-4279 (TTY),
1-866-351-1950 (video phone), 1-888-CALL-FCC, and www.c-s-d.org
Capacity for up to 200,000 home
installations of converter boxes by FCC contractors
Home installation of converter boxes by
AmeriCorps volunteers in 30 markets
In-home installation available from 57
fire departments nationwide
In-home and walk-in services available
through June, and in some cases, through July
Toll-free call center, 1-888-CALL-FCC,
which expanded to 24-hour operations yesterday, with 4,000 agents on duty
over the next few days
Over 200 FCC employees sent to every
state and every market in the country to educate the public about
preparing for the transition
Help with applying for coupons and
installing converter boxes for more than 350,000 consumers in more than
180 cities provided by NTIA grantees, the Leadership Conference on Civil
Rights Education Fund (LCCREF) and the National Association of Area
Agencies on Aging (n4a), plus coupon donation programs in over 30 cities
Over 50 visits by FCC Commissioners and
Department of Commerce officials to markets nationwide
Upgraded www.dtv.gov has received more
than 24 million hits in May alone, providing
consumer-friendly information about the
transition
Reception information searchable by zip
code at http://www.fcc.gov/mb/engineering/maps/
Helpful “DTV Made Easy” brochure by
Consumer’s Union, which became the most popular document on the DTV
Website at http://www.dtv.gov/imagesnew/home_ban_cu_brochure.jpg
Extensive media outreach in home
stretch, reaching 5,000 media outlets with releases detailing local
statistics and events, satellite media tours reaching 18 target markets,
radio actualities reaching 5,000 stations, daily “countdown” releases
generating press coverage, radio PSAs in English, Spanish, Vietnamese,
Korean, Simple Chinese, and more
Engagement of more than 1300
community-based organizations serving at-risk populations to educate
consumers on DTV readiness
Collaboration with hundreds of local
elected officials serving at-risk populations to ensure their constituents
know about the extensive help available to get ready
NTIA’s Mobile Assistance
Centers – DTV clinics on wheels –at
more than
211 events, helping close to 38,000 consumers with more than 5,700 coupon
applications and distributing 31,000 pieces of information
Resources for reporters covering the DTV transition are available in the DTV
Media Toolkit at http://www.dtv.gov/media_toolkit.html
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