MEDIA CONTACT:
Scott Robertson, APR
Director of Marketing & Communications
NAMM, the International Music Products Association
760-438-8007, ext. 102
Fax: 760-438-8257
e-mail:
scottr@namm.com
NAMM AND
ANAHEIM BOYS AND GIRLS CLUBS PARTNER TO BRING MUSIC CLASS TO KIDS AFTER SCHOOL
New program from large music trade show producer will allow local BGCA kids to have fun making music with percussion, drums, singing and guitar
CARLSBAD, Calif., January 17, 2006 - NAMM, the International Music Products Association, producer of Anaheim's largest trade show "The NAMM Show" which hits town this week, has teamed up with the Anaheim branch of the Boys and Girls Clubs of America (BGCA) to bring even more music into the community by launching the second phase of an after-school music pilot program.
Designed to serve children ages 5 to 12, the new "Music Makers" program uses games to teach kids about music and promote social and emotional growth after school. Program participants use guitars, drums and hand percussion, to learn about music making in a fun, relaxed environment.
"We currently offer piano and voice lessons and the kids wanted more," said Krystle Lisenby, program director. "We're excited to work with NAMM to offer Music Makers classes so that every club member can experience the fun and benefits of making music."
The program will launch in 3,700 locations by spring 2006 and has the potential to reach 4.5 million children who attend Boys and Girls Clubs across the nation. BGCA clubs will be encouraged to partner with their local music retailer for expert advice, sales and ongoing service. Ten hand-selected clubs in the Southern California will launch pilot music programs by late February.
"One of the best things about the NAMM Show is that it allows us to give back to local communities through programs, partnerships and initiatives like this new pilot program with the Anaheim Boys and Girls Club," said Joe Lamond, president and CEO, NAMM. "Anaheim is a special place for our industry and there's no better place to begin this important program which provides these kids greater access to the proven benefits of making music."
About The NAMM Show
The NAMM Show (January 19-22, 2006) is one of the biggest events in the United States bringing nearly 80,000 musical instrument and product retailers, manufacturers, distributors and other professionals together for four days in Anaheim, Calif each January. The show generates an estimated $70 million annually for the Anaheim area and draws visitors from more than 100 countries. For more information about the NAMM Show, interested parties may visit
www.thenammshow.com
About NAMM
The International Music Products Association, commonly called NAMM in reference to the organization�s popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $16 billion global musical instruments and products industry. NAMM�s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies. For more information about NAMM, interested parties can visit
www.namm.com
or call 800-767-NAMM (6266).
